Mark Burnett has perhaps breathed new life into his pet project, Survivor. The show was initially a riveting social experiment in its first few seasons but has slowly diminished in popularity the last few years. But Mark has a plan.

Next season, Survivor: Cook Islands will divide its contestants into four teams: Asian, White, Black, and Hispanic.

Whoa. Bitches.

Now the shit’s already hit the blogosphere, and everywhere I look I see the masses complaining about how much of a faux pas this was by the CBS producers. Cries of racial discrimination. Cries of the end of Survivor as we know it.

What? Are you fucking mad?

The mere fact that the blogosphere has gone apeshit over this announcement means that the producers are getting exactly what they want. Controversy and politically incorrect behaviour drive ratings.

That’s why a show portraying the life of a geeky pubescent mathematician patrolling the school hallways for math crimes will never pan out.

That’s why stupid shows like The O.C. are so successful. Because without a healthy dose of teenage angst, sex, skinny Misha Bartons, and white Chino kids punching rich water polo jerks, why would anyone bother tuning in?

Survivor

Take my word for this. Half the world will be watching just to see how many racial stereotypes Mark Burnett can catch on camera.